Here’s a surprising fact that might just make your mouth water: Victoria’s pub scene has crowned a new king and queen, and it’s not what you’d expect. The humble chicken parma paired with a Carlton Draught has stolen the hearts (and stomachs) of punters across the state. But here’s where it gets even more intriguing—this revelation comes from the industry’s first-ever comprehensive report, which also uncovers the staggering $3.5 billion economic impact of Victoria’s pub sector. Who knew a simple meal and a beer could pack such a punch? And this is the part most people miss: while the chicken parma and Carlton Draught combo takes the spotlight, the report also highlights the broader influence of pubs as community hubs and economic drivers. But here’s the controversial bit: Is this classic pairing truly deserving of the top spot, or are there underrated pub orders that deserve more love? Let’s dive in—and don’t forget to share your thoughts in the comments. While you’re at it, why not unlock more stories like this? For just $1 for the first 4 weeks (then $32 every 4 weeks), you get unlimited access to articles, exclusive newsletters, digital editions of today’s paper, games, puzzles, and even SuperCoach Plus stats. No lock-in contracts, just full access to 11 of our news sites (excluding The Australian) and subscriber-only perks. Or, for a limited time, grab our special offer: $3 a week for the first 12 months ($156 minimum cost), billed as $12 every 4 weeks, then $20 every 4 weeks after. Terms apply—be sure to read the fine print. Whether you’re here for the chicken parma debate or the subscription deals, one thing’s clear: Victoria’s pubs are more than just a place to grab a meal—they’re a cultural and economic powerhouse. So, what’s your go-to pub order, and do you think the chicken parma deserves its crown? Let the discussion begin!
