Formula 1 and Apple TV have struck a groundbreaking, exclusive five-year deal, marking a significant shift in the U.S. broadcasting landscape. This partnership, estimated to be worth a staggering $160 million annually, comes on the heels of Apple's collaboration with Formula 1 on the critically acclaimed 'F1' movie. The agreement signals a strategic move to expand the sport's reach and engage new audiences through innovative broadcasting methods.
The deal is a testament to the shared vision between Apple and Formula 1, aiming to bring the thrilling world of Formula 1 to U.S. fans through live broadcasts, captivating content, and a year-round commitment. This move is particularly exciting as it follows the successful partnership between ESPN and Formula 1, which has been broadcasting the sport since 2018. However, the shift to Apple TV marks a new era, leveraging Apple's technological prowess and global reach.
F1 President Stefano Domenicali emphasized the strong relationship between Apple and Formula 1, highlighting their three-year collaboration on 'F1 The Movie,' a global hit. This partnership is seen as a strategic move to enhance the sport's appeal and attract new fans through innovative broadcasting and content strategies.
As the 2025 season unfolds, the battle for the drivers' title between Oscar Piastri and Lando Norris intensifies at Austin's Circuit of the Americas. Meanwhile, Red Bull's Max Verstappen, a formidable contender, faces a challenging path to his fifth championship, trailing the McLaren drivers by a significant margin with only six races remaining. The new deal promises to bring Formula 1's thrilling action and drama to a wider U.S. audience, offering exclusive access and a year-round engagement strategy.
Apple's Eddy Cue expressed enthusiasm about the expansion, emphasizing the company's excitement to offer Apple TV subscribers front-row access to one of the world's most thrilling and rapidly growing sports. This deal not only signifies a significant financial investment but also a strategic move to revolutionize the way Formula 1 is experienced in the United States.
